The Real Brad Lea

My Story

Jonathan Hawkins is recognized as the authority on how to monetize your knowledge online.

He has successfully scaled multiple 7 and 8-figure companies and is the creator of the Intelligent Marketing Method™, which is a systematic marketing method that speeds up your sales cycle by placing your product / service in front of a prospect once they are wired to take action.

Over the years, Jonathan has refined his method to help thousands of people monetize their knowledge. His systems and programs have been widely regarded as the most strategic and innovative approaches marketing. 

Jonathan is a highly sought after speaker and consultant around the world and has been instrumental in helping guide some of today's most effective subject matter experts and other thought leaders of this era.
Jonathan served as the youngest Army intelligence officer and was trained in brain science. He is a proud recipient of the Presidential Call to Service Award for his countless hours of philanthropic work.

Jonathan writes a weekly marketing newsletter and is currently writing his first book, The Law of The Bull’s-Eye. He also serves as an advisor and consultant to multiple innovation and technology companies.

Jonathan graduated from UCLA with a degree in International Relations and he lives with his family in Huntington Beach, California.

Apart from business, he enjoys sports, traveling and spending time with family and friends.

In September Of 2018 I Realized It Was Time To Make A Monumental Transformation.

There I was just talking to a friend with the camera rolling. Nothing planned. Nothing scripted. I was talking about having an impactful “Why”.

As a prior real estate broker and entrepreneur I was always being told you get what you work for. Be the hardest worker in the room and you will rise to the top.
But What If You Get To The Top And You Are Not Satisfied?
This doesn’t seem to be a conversation many people have. In fact, if you’re “successful” then you MUST be satisfied, right? WRONG.

I had to take a step back to make a change...

Because I love helping people.

From a young age one thing was clear, helping others gave me joy.

It took me 19 years after this picture was taken for me to figure out exactly how I was going to make that happen. Were you expecting a smooth ride? Buckle up..

I Never Had A Silver Spoon.

Being raised by a single mom is not always the easiest. She did the best she could for me and my siblings, but I was always seeking more. I was always wanting more, wanting to be better, wanting to “succeed”. When I wasn’t afforded lavish toys, gifts and affection I lashed out. In a crowded school I wanted to be the one to stand out, to feel “worthy”, to make an impact.

I was always told how intelligent I was and how I needed to apply that in school. I didn’t listen. Why? People don’t flock to the intelligent guy.

Enough Was Enough.
How would I ever be able to help others if I couldn’t help myself? I was blessed with a mentor in third grade that had a profound impact on my life and helped me chart a new chapter.

The next few years in elementary and middle school were drastically different. Applying my “intelligence” I received many awards. I was enrolled into the GATE (Gifted and Talented Education) Program, a member of the honor band, received the district student of the year award and was ready to tackle high school with full steam.

But Is Life About Awards Or Making A Difference?

As Much As I Wanted To Help Others, I Yearned For Awards And Acknowledgement.

High school came and went like a flash. Recognition? You bet. Class President, Drum Major, Honor roll, yearbook, drama and then I decided I needed more of a challenge.

I enrolled myself into Southeast Academy Military and Law Enforcement High School. Why? So I could prove to myself and everyone who said I was crazy that if I put my mind to it I could accomplish anything.

And accomplish is exactly what I did. I graduated as the class commander and valedictorian maintaining a 4.0 GPA. But this is where my love for helping others really began to blossom.

Community Service Changed My Life.

I started volunteering for every community service event I could. Here is a picture of me in the pediatric intensive care unit. Notice the awards? Yes, I still yearned for accolades.

I Decided To Become A Military Officer


I felt like this was where I could make an impact in the lives of others AND be rewarded for being the “best”. I received a congressional nomination and was accepted to the US Naval Academy. However, two weeks later I was told my offer had to be rescinded to give to an athlete.

Wait. What?! How could this happen to me?

I didn’t have time to dwell so I started making phone calls to other military officers. Two weeks after my high school commencement speech I was thrown into bootcamp and was preparing to become an Army officer thanks to a General from West Point.

Remember what I said in the beginning, if you’re the hardest worker you will rise to the top. That statement is true, but does it bring you joy once you’re there?

I graduated top of my class and was sent off to school to become an Intelligence Officer. Ironic huh? I was always told to apply my “intelligence” so I guess everything came around full circle.

Not only was I fully invested in becoming the “best” officer I could be, I was seeking every volunteer opportunity available.

I Was the First in My Family to Graduate from College.

I’m finished! Right? Throughout life we are always preparing ourselves to go to college and anything short would be considered a failure. Although my time at UCLA will never be forgotten, it was just the start.I wanted to make sure I had the best opportunity to succeed once I graduated from school so I was applying to all of the possible internships available in case I decided not to be a military “lifer”. I was lucky enough to land on one that seemed so phony I’m sure a lot of people didn’t apply. I did, and I became an intern for the top real estate broker in the world. Drastic change? Yes, but if you know anything by now I am always up for a challenge.

By the Age 21, I'd "Made it". I was:

  • Ranked In The Top 1% Of Real Estate Brokers
  • Opened My Own Real Estate Office
  • Lived In A House For The First Time Ever
  • ​Married with First Son on the Way
But That Wasn’t Enough, So I Pushed For More.

The birth of my son was the most stressful, memorable and a much needed wake up call. This was no longer about me. I had to carve out the best path for my family.

For me, that meant longer hours in the office and when I returned home at night I kept my phone and laptop powered on and always right by my side.

Go To College, Get Good Grades, Start A Great Career, Get Married, Buy A House, Start A Family, Rise Through The Ranks And Don’t Forget To Repaint That White Picket Fence So You Can Prove You “Made It”.

I continued to push harder and harder to become the best person possible and along the way I was blessed to meet some inspiring people. People that would change my life.

But the harder I pushed, the harder reality sank in. Was I getting closer to being the '“best” or was I drifting away? Not just in real estate, but in my personal life as well.

Emotions? No time for that. Mindset? Yes, check, I have a mind. I spent more time on my business than I did my life.

It Was Time To Make A Change.

Several months prior I was starting to be sought out by other agents and business owners from across the country. Why? My social media and marketing skills gave the illusion of a “perfect” life. I hardly had any time for myself, let alone try and help another person in their business, but as the inquiries grew bigger, so did their stories.

This Is Where It Became Evident, I Wasn’t A Good Realtor, I Was A Great Marketer.

You see, the public has this perception of what we do and who we are. All along I was using my intelligence and marketing skills not realizing that the majority of people didn’t have any clue how to market to the brain, not the person.


The brain is what gets someone to take action. I knew that and that’s why I was a great Realtor. I didn’t make cold calls and knock on doors, I was leveraging my marketing skills to be seen everywhere, even when I wasn’t.
The Intelligent Marketing Method™ (“IMM”) Was Born.
The IMM covers defining your core offer, the social selling system, intelligent follow-Up, Targeted Referrals, and Ubiquitous marketing.

I started to create content that spoke directly to other real estate agents, entrepreneurs, and more through trainings, classes, podcasts, etc. combining intel and brain science to marketing. My goal?
The Time To Pursue My Passion Of Helping People Arrived.
The more and more content I created the more people and businesses I connected with. Single moms, veterans, recovering addicts, philanthropists, innovators, coaches, entrepreneurs, and everything in between.
During One Of My Online Training Sessions My Life Was Forever Changed.
I was running an eight week training class and a gentleman emailed me and said he was sorry for not turning in his assignment. I asked if he was okay because it seemed a bit off. He apologized again and told me two days prior he was trying to send his assignment to me because he did not want to get kicked out of the class. However, he had a difficult time because he was sitting in a hospital bed and was just diagnosed with cancer.
Silence. How Could Anyone Who Just Got Diagnosed With Cancer Tell Me Sorry?
We all want to be perfect. We all want to create the best version of ourselves. We don’t want to lose a client because we are going through struggles in our lives. Thus, our social media accounts, biography and everything in between depicts who we think people want us to be.

Before I Could Help Others I Had To Help Myself.

I made it my goal to be the best husband and dad I could be. I started working on my morning routine, reading books on mindset, leadership, faith and visualization. I learned very fast that your mind will always feed off what you tell it. I started researching more ways to help other people by telling their stories. Not only to show the public who they truly are, but to help them create a business and life they love.

Once You Give Up Trying To Be Perfect For Being Authentic Your Life Will Change.

To Be Perfect For Being Authentic Your Life Will Change. To be the most excellent version of myself is not about earning more awards. It’s about people.

My mission is to get the marketing knowledge from the people who have it, to the people who need it. Don’t think it’s possible? I am always up for a challenge.

Who Is Jonathan Hawkins?

My name is Jonathan Hawkins. I am a father to my proud little sidekicks (Sebastian & Asher) AKA Bash & Ash. A husband to my beautiful wife. A former Army Intelligence Officer turned top producing real estate broker, turned marketing wizard. A sports fanatic. Who took years to discover my passion. I am blessed to work with people from all over the world and it is my mission to get the marketing knowledge from the people who have it to the people who need it.

For too long I focused on awards and accolades. Success? Sure, you can achieve anything if you work hard. Happiness? That’s a different story. I make sure no matter where I go that I am always focused on giving back.


Use this tool to determine who your ideal client is, where they are, and what they will buy.

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